Insights that Drive Success
Clarity in Complexity
We turn Africa’s rich diversity into clear, actionable insights. Grounded in local research and cultural understanding, our work cuts through uncertainty, driving smarter decisions and stronger audience connections.
Data-Driven Insights
Africa Coverage
From public health to FMCG, FGI Africa delivers trusted, context-rich insights in even the most complex markets. Our cross-sector experience makes us a go-to partner for evidence-based decisions across the continent.
FGI Africa operates across 29 countries through trusted in-market partners. Our local model cuts through cultural, linguistic, and logistical barriers, delivering fast, relevant insights grounded in real-world context.
FGI Africa connects with diverse consumer segments, in multiple languages and dialects, from cities to remote villages. Our cultural fluency ensures authentic engagement and rich, reliable insights that reflect real African experiences.
Some Africa Projects
FGI Africa has set up strategic partnerships with local in-market suppliers in 29 African markets. FGI deploys a range of information-gathering methodologies using multiple platforms to ensure quality results on time at affordable prices.
Tobacco Study: Health Sector: Senegal and Botswana
Concept testing of imagery and communication strategy on smokers and non-smokers in urban and peri-urban areas. Sample n=1200.
Brand Perception Survey: FMCG: Mozambique
Consumer perception surveys of brands across a range of categories in the food industry. Sample n=800 quota’d on age, gender and SEC levels.
GIS Study: Pharmaceutical: Nigeria
Verification of pharmacy and doctor locations in 6 cities across Nigeria focusing on the middle and upper-income suburbs. Sample n=7000
Customer Service Tracking: Banking Sector: Multi-country
Face-to-Face interviews with normal and premier banking clients conducted at 10 client branches per quarter. Countries include: Botswana, Mozambique, Uganda, Tanzania, Zimbabwe, Egypt, Kenya, Seychelles, Mauritius, Ghana and Zambia. Sample n=3000
TV Viewership Study: Media Owner: Angola
In-home interviews of Free-To-Air and Pay TV households using a specific sampling methodology to ensure representative measurement of incidence and useage. Sample n=2000
Machinery Usage Study: Agricultural Sector: Multi-country
In-depth Interviews with commercial farmers and agricultural machinery specialists in remote areas of Mozambique, Ethiopia, Ghana, DRC, Senegal, Nigeria and Angola. Sample n=30
Tyre Audit: Tyre Manufacturing Company: Zambia
Intercept interviews / audits conducted with vehicle drivers and on vehicle wheel positions in Zambia. Photographs and GPS Coordinates also captured for verification. Sample n=600
B2B Study: Oil Industry: Angola
In-depth interviews with Senior Managers of businesses across a range of industries. Sample n=200.
Conflict Reporters & Forecasters Tracker: Northern Mozambique
In-depth interviews with households in Cabo Delgado, Northern Mozambique. Sample n=450.
Ready to elevate your Africa strategy?
Connect with us to explore how our research can transform your business. We’re here to provide insights that matter, so let’s start the conversation and turn your ideas into action.