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Unlock Market Insights
We specialize in providing comprehensive market research solutions tailored to your needs. Our team combines cutting-edge technology with expert analysis to deliver timely insights that help you make better decisions.
Market Research Administration
• Project management • Quantitative research projects • Qualitative research projects • Sample design • Questionnaire design • Data management • Data weighting techniques • Data processing & analysis • Reporting • Development of training programmes • Training facilitation
Data Collection
• Face-to-face intercept interviews (CAPI) • Telephonic interviews (CATI) • Online self-completion interviews (CAWI) • Business to Business interviews (B2B) • Central Location Testing (CLT) • Respondent recruitment • Focus groups (face-to-face and online) • In-depth one-on-one interviews (F2F & CAWI) • Brand audits • Panel recruitment • Mystery shopping • GIS studies • Retail census studies
Market Evaluation Tools
• Brand health measurement • Media audience measurement • New product, taste, concept and advertising testing • Media efficacy measurement • Usage and attitudes studies • Marketing, activation and promotions efficacy studies • Geographical information services (GIS) studies • Customer origin surveys • Net promoter score testing • Advertising efficacy testing • Employee satisfaction surveys • Customer satisfaction surveys • Brand perception studies
Panel Management
• Panel development • Panelist recruitment and onboarding • Panelist verification • Panel management • Churn management • Online Panel surveys
Engage With Us
At FGI Africa Research, we’re here to help you navigate the market landscape. Our team is ready to discuss your needs and how our insights can add value to your business. Reach out today and let’s start a conversation.