{"id":15,"date":"2025-05-18T13:03:38","date_gmt":"2025-05-18T13:03:38","guid":{"rendered":"https:\/\/www.fgiafrica.co.za\/?page_id=15"},"modified":"2026-04-12T16:57:58","modified_gmt":"2026-04-12T14:57:58","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.fgiafrica.co.za\/?page_id=15","title":{"rendered":"About Us"},"content":{"rendered":"<h4>Not the Biggest.<br \/>The Fastest.<\/h4>\n<p>\t\t\t\t\t<a href=\"https:\/\/www.fgiafrica.co.za\/?page_id=13\"><br \/>\n\t\t\t\t\t\t\t\t\tContact Us<br \/>\n\t\t\t\t\t<\/a><\/p>\n<p data-start=\"63\" data-end=\"349\">Freshly Ground Insights Africa (FGI Africa) is proudly lean, agile, and built for speed. Our size lets us deliver high-quality insights with personal attention and unmatched turnaround times. Corporates, NGOs, and research firms choose us when they need reliable data, fast.<\/p>\n<p data-start=\"351\" data-end=\"441\">We leverage AI and automation to cut timelines from weeks to days without cutting corners.<\/p>\n<h2>Built on Insight. Driven by Africa.<\/h2>\n<p>Our roots are in deep research and bold thinking. We know Africa\u2019s markets inside out, and use smart tools and sharp minds to deliver insights that help businesses grow.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"843\" src=\"https:\/\/www.fgiafrica.co.za\/wp-content\/uploads\/2025\/05\/sunset-242713_1280.webp\" alt=\"\" srcset=\"https:\/\/www.fgiafrica.co.za\/wp-content\/uploads\/2025\/05\/sunset-242713_1280.webp 1280w, https:\/\/www.fgiafrica.co.za\/wp-content\/uploads\/2025\/05\/sunset-242713_1280-300x198.webp 300w, https:\/\/www.fgiafrica.co.za\/wp-content\/uploads\/2025\/05\/sunset-242713_1280-1024x674.webp 1024w, https:\/\/www.fgiafrica.co.za\/wp-content\/uploads\/2025\/05\/sunset-242713_1280-768x506.webp 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Reasons to Partner with Us<\/h2>\n<h4>\n\t\t\t\t\t\t\tAdvanced Technology<br \/>\n\t\t\t\t\t<\/h4>\n<p>\n\t\t\t\t\t\tWe utilize the latest tools to ensure fast and accurate insights.\t\t\t\t\t<\/p>\n<h4>\n\t\t\t\t\t\t\tExpert Team<br \/>\n\t\t\t\t\t<\/h4>\n<p>\n\t\t\t\t\t\tOur skilled professionals deliver tailored research solutions.\t\t\t\t\t<\/p>\n<h4>\n\t\t\t\t\t\t\tComprehensive Solutions<br \/>\n\t\t\t\t\t<\/h4>\n<p>\n\t\t\t\t\t\tWe cover all aspects of market research for your needs.\t\t\t\t\t<\/p>\n<h4>\n\t\t\t\t\t\t\tClient Focused<br \/>\n\t\t\t\t\t<\/h4>\n<p>\n\t\t\t\t\t\tYour goals drive our processes and outcomes.\t\t\t\t\t<\/p>\n<h5>Partnering for Success<\/h5>\n<h2>Trusted by Leading Brands<\/h2>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"204\" height=\"192\" src=\"https:\/\/www.fgiafrica.co.za\/wp-content\/uploads\/2025\/05\/Unilever.webp\" alt=\"\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"204\" height=\"192\" src=\"https:\/\/www.fgiafrica.co.za\/wp-content\/uploads\/2025\/05\/e.tv_.webp\" alt=\"\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"204\" height=\"192\" src=\"https:\/\/www.fgiafrica.co.za\/wp-content\/uploads\/2025\/05\/vodacom.webp\" alt=\"\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"204\" height=\"192\" src=\"https:\/\/www.fgiafrica.co.za\/wp-content\/uploads\/2025\/05\/TWT.webp\" alt=\"\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"198\" height=\"185\" src=\"https:\/\/www.fgiafrica.co.za\/wp-content\/uploads\/2025\/05\/Engen.webp\" alt=\"\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"204\" height=\"192\" src=\"https:\/\/www.fgiafrica.co.za\/wp-content\/uploads\/2025\/05\/ABInbev.webp\" alt=\"\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"188\" src=\"https:\/\/www.fgiafrica.co.za\/wp-content\/uploads\/2025\/05\/Game-Stores.webp\" alt=\"\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"168\" src=\"https:\/\/www.fgiafrica.co.za\/wp-content\/uploads\/2025\/05\/Shoprite.webp\" alt=\"\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"195\" height=\"184\" src=\"https:\/\/www.fgiafrica.co.za\/wp-content\/uploads\/2025\/05\/FNB.webp\" alt=\"\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"195\" height=\"184\" src=\"https:\/\/www.fgiafrica.co.za\/wp-content\/uploads\/2025\/05\/Primedia.jpeg\" alt=\"\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"204\" height=\"192\" src=\"https:\/\/www.fgiafrica.co.za\/wp-content\/uploads\/2025\/05\/TBWA.png\" alt=\"\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"204\" height=\"192\" src=\"https:\/\/www.fgiafrica.co.za\/wp-content\/uploads\/2025\/05\/Std-Bank.png\" alt=\"\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"204\" height=\"192\" src=\"https:\/\/www.fgiafrica.co.za\/wp-content\/uploads\/2025\/05\/Tiger-Brands1.jpeg\" alt=\"\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"204\" height=\"192\" src=\"https:\/\/www.fgiafrica.co.za\/wp-content\/uploads\/2025\/05\/Gallup.png\" alt=\"\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"161\" height=\"152\" src=\"https:\/\/www.fgiafrica.co.za\/wp-content\/uploads\/2025\/05\/ABSA.jpeg\" alt=\"\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"168\" src=\"https:\/\/www.fgiafrica.co.za\/wp-content\/uploads\/2025\/05\/Nandos.jpeg\" alt=\"\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"181\" height=\"172\" src=\"https:\/\/www.fgiafrica.co.za\/wp-content\/uploads\/2025\/05\/Colgate.jpeg\" alt=\"\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"204\" height=\"192\" src=\"https:\/\/www.fgiafrica.co.za\/wp-content\/uploads\/2025\/05\/Cadbury.jpeg\" alt=\"\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"202\" height=\"190\" src=\"https:\/\/www.fgiafrica.co.za\/wp-content\/uploads\/2025\/05\/Ipsos.jpeg\" alt=\"\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"204\" height=\"192\" src=\"https:\/\/www.fgiafrica.co.za\/wp-content\/uploads\/2025\/05\/MTN.png\" alt=\"\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"204\" height=\"192\" src=\"https:\/\/www.fgiafrica.co.za\/wp-content\/uploads\/2025\/05\/Kantar.png\" alt=\"\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"204\" height=\"192\" src=\"https:\/\/www.fgiafrica.co.za\/wp-content\/uploads\/2025\/05\/TMS.jpeg\" alt=\"\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"204\" height=\"192\" src=\"https:\/\/www.fgiafrica.co.za\/wp-content\/uploads\/2025\/05\/Steers.jpeg\" alt=\"\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"168\" src=\"https:\/\/www.fgiafrica.co.za\/wp-content\/uploads\/2025\/05\/KFC.jpeg\" alt=\"\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"171\" height=\"162\" src=\"https:\/\/www.fgiafrica.co.za\/wp-content\/uploads\/2025\/05\/Pavilion.jpeg\" alt=\"\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"204\" height=\"192\" src=\"https:\/\/www.fgiafrica.co.za\/wp-content\/uploads\/2025\/05\/Samsung.png\" alt=\"\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"193\" height=\"183\" src=\"https:\/\/www.fgiafrica.co.za\/wp-content\/uploads\/2025\/05\/Mr-Price.jpeg\" alt=\"\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"204\" height=\"192\" src=\"https:\/\/www.fgiafrica.co.za\/wp-content\/uploads\/2025\/05\/Supa-Quick.jpeg\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Multi-Method. Market Ready.<\/h2>\n<p data-start=\"46\" data-end=\"219\">FGI Africa blends online, face-to-face, and telephonic research from self-completion surveys to CATI, CAPI, focus groups, IDIs, and CLTs.<\/p>\n<p data-start=\"221\" data-end=\"471\">We tap into a 300,000+ strong online panel in South Africa and local communities across Africa. For in-person work, our vetted partners bring cultural fluency and tech-enabled precision to every interview, delivering reliable, high-quality data, fast.<\/p>\n<h2>Relentless on Quality.<\/h2>\n<p data-start=\"232\" data-end=\"600\">At FGI Africa, data integrity is non-negotiable. Our smart survey platforms use advanced logic to minimize errors, while our QC team monitors responses in real time, flagging issues instantly.<\/p>\n<p data-start=\"268\" data-end=\"433\">We run rigorous checks: audio reviews, GPS tracking, timing audits, logic validation, and back-checks. Every dataset we deliver is clean, credible, and client-ready.<\/p>\n<h2>Qualitative Reach. Local Depth.<\/h2>\n<p data-start=\"46\" data-end=\"178\">From focus groups to in-depth interviews, online and in-person, we uncover what numbers can\u2019t.<\/p>\n<p data-start=\"180\" data-end=\"396\">Our expert moderators speak English and local languages fluently, delivering insights across sectors, including B2B. With trusted partners in 29 African markets, we offer seamless qualitative research continent-wide.<\/p>\n<h2>Smart Insights. Real Impact<\/h2>\n<p data-start=\"46\" data-end=\"256\">FGI Africa turns complex data into clear strategy. With deep roots in South African markets and tech-driven tools, we deliver fast, actionable insights tailored to your goals.<\/p>\n<p data-start=\"258\" data-end=\"356\">We\u2019re more than a research partner, we\u2019re your edge in understanding the market and driving growth.<\/p>\n<h2>What Our Clients Say<\/h2>\n<p>We have used FGI Africa exclusively in Africa as we have found them to be quicker, their quality to be on par and their costs to be a fraction of other research companies.<\/p>\n<p>FGI Africa continue to be our research supplier of choice in SA and the rest of Africa.<\/p>\n<p>We have no hesitation in recommending them to any local or global firm and will continue to work with them.<\/p>\n<p>\t\t\t\t\t\t<i>&#9733;<\/i><i>&#9733;<\/i><i>&#9733;<\/i><i>&#9733;<\/i><i>&#9733;<\/i> 5\/5\t\t<\/p>\n<h3>\n\t\t\t\t\t\t\tMr Peter Langschmidt<br \/>\n\t\t\t\t\t<\/h3>\n<p>\n\t\t\t\t\t\tManaging Director\t\t\t\t\t<\/p>\n<p>FGI delivers truly professional research. Great turnaround time with robust samples.<\/p>\n<p>Our objective is to deliver value added service to our clients. \u00a0<\/p>\n<p>FGI has helped us deliver these results from briefing to presenting a comprehensive set of results through great attention to client needs.<\/p>\n<p>\t\t\t\t\t\t<i>&#9733;<\/i><i>&#9733;<\/i><i>&#9733;<\/i><i>&#9733;<\/i><i>&#9733;<\/i> 5\/5\t\t<\/p>\n<h3>\n\t\t\t\t\t\t\tMr Gary Tilson<br \/>\n\t\t\t\t\t<\/h3>\n<p>\n\t\t\t\t\t\tCommercial Director\t\t\t\t\t<\/p>\n<h2>Get in Touch<\/h2>\n<h2>Contact Us<\/h2>\n<p>We&#8217;re here to help you. Reach out with any questions or feedback.<\/p>\n<p>\t\t\t\t\t<a href=\"https:\/\/www.fgiafrica.co.za\/?page_id=13\"><br \/>\n\t\t\t\t\t\t\t\t\tClick here<br \/>\n\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t<a href=\"https:\/\/www.fgiafrica.co.za\/?page_id=13\"><br \/>\n\t\t\t\t\t\t\t\t\tGet Started<br \/>\n\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t<a href=\"https:\/\/www.fgiafrica.co.za\/?page_id=13\"><br \/>\n\t\t\t\t\t\t\t\t\tGet Started<br \/>\n\t\t\t\t\t<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not the Biggest.The Fastest. Contact Us Freshly Ground Insights Africa (FGI Africa) is proudly lean, agile, and built for speed. Our size lets us deliver high-quality insights with personal attention and unmatched turnaround times. Corporates, NGOs, and research firms choose us when they need reliable data, fast. We leverage AI and automation to cut timelines [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":174,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-15","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>About Us - FGI Africa Research About FGI Africa | Leading Market Research Partner in South Africa<\/title>\n<meta name=\"description\" content=\"Learn more about FGI Africa, a fast, local insights firm offering agile market research across the continent.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fgiafrica.co.za\/?page_id=15\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About Us - FGI Africa Research About FGI Africa | Leading Market Research Partner in South Africa\" \/>\n<meta property=\"og:description\" content=\"Learn more about FGI Africa, a fast, local insights firm offering agile market research across the continent.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fgiafrica.co.za\/?page_id=15\" \/>\n<meta property=\"og:site_name\" content=\"FGI Africa Research\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-12T14:57:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fgiafrica.co.za\/wp-content\/uploads\/2025\/05\/tree-3456732_1280.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"854\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fgiafrica.co.za\/?page_id=15\",\"url\":\"https:\/\/www.fgiafrica.co.za\/?page_id=15\",\"name\":\"About Us - 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